A small update on the Karhu beer labels and cans. The work was done during 2008-2011 at Remes & Packart.

At the time the differences between the sales of the beer from the large breweries was very small and the battle for first position was fierce. Not to upset the loyal customers, the design update was very subtle. I redesigned the caps, and made the design less cluttered. To get more "pop" from the store shelves, we wanted the printer to be able to achieve extremely bright white for the logo text.

Cardboard 6-pack design for strong Karhu-beer utilizing the bear image in large size to create strong shelf presence at the stores.